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Dutch Art Box/How to sell your artwork with success
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  • €700

How to sell your artwork with success

  • Course
  • 75 Lessons

Do you want to create a successful art career and develop financial freedom for yourself? Selling your artwork can be daunting, frustrating and overwhelming when you don't know where to start. We empower you as an artist with art marketing strategies and specific marketing tools, to transform your art career into a successful art business creating financial freedom. Put your art career on the path to success!
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Contents

Determine how you can use your artistic skills to generate a consistant income


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Setting up a solid base
Find your art niche
Target Audience and Customer Avatar

Strategies for earning money with your art work



Every artist should create a form of Passive Income to sustain and suplement their art business. There are several ways to do this. It may take some time and effort to set it up, but when you have it set it up in a way that works for your art business, it will generate a constant stream of income for you without you having to worry about it. Read on to find out more...

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Making money while you sleep
5 Examples of outlets to sell your artwork
Print on demand platforms
Digital download products
Art licensing
Licensing your artwork
Online art selling platforms
Galleries
Art fairs, shows and festivals - the list
Your own studio and website
Renting your art

Strategies for earning money creating your art course

Strategies for earning money creating your art course

Create an online course
Affiliate marketing
Teaching platforms
Physical book
Monetize your Youtube Channel

Licensing your artwork


Licensing your art is a great way to make money. Imagine your artwork on clothing, prints, canvases, phone cases, coasters, napkins, stationary, greeting cards… endless possibilities. Create your own passive stream of income and monetize your artwork.  

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How to licence your artwork
How to prepare
Art Licensing Agencies
To licence or not to licence

Setting up your Art Marketing Strategy



Now you know what kind of art you want to make and who will be interested in it. Next you need to find the customers that want to buy your artwork, learn where they are and how to reach them. How will you give them your irresistible offer? It’s time to take action!

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Setting up your Marketing Strategy
Establish credibility
Volume Artwork & High-End Artwork
Create an offer and promote it
How to write an Artist Statement
How to write an Artist Biography
How to write a Press Release
How to write an Artist Resume
Bonus - Interview with International Artist Publising

Master and improve your Social Media skills



Social Media is something we really can’t do without these days. It’s fast, effective and just about everyone uses it. If you master how to use social media it can have great benefts and bring you lots of traffic and help grow your art business. Each social media platform has it's own type of users. Some platforms attract younger age groups and others have a more mature audience.  

There are many different social media platforms out there. Which ones you decide to use is up to you, but make sure that you post consistently and frequently, so that you can build up a following of potential customers.
Each platform offers different kind of pages. You can have a private or public page or a business page. For each type of page you get to use a different interface which can make your page more friendly to your followers. 

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Do I really need social media?
Why video’s are crucially important
The importance of Hashtags
Types of content
Facebook
Instagram
Youtube
Pinterest
Twitter

Copyright


There is nothing more frustrating than to find that somebody has stolen your intellectual property and is using it to make money from your hard work. In this next unit it's all about copyright. Copyright, why you need it, what it is for and we also give you a long list of practical tips.

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Copyright
What to do with copycats
Cease and Desist Letter

Portfolio



An artist portfolio is a presentation of artwork and shows the artist's skills, competence, character and personality. It is absolutely vital to have a good quality portfolio to show off and present your work to galleries and collectors.
You need both a physical and digital portfolio. We have some tips for you in the next Unit.

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How to create a strong portfolio
Digital and Physical portfolio
Strong body of work
Photographing your artwork

Pricing your artwork


Every artist struggles with this aspect of their art business. We share some important factors to take into consideration when deciding on a price for your artwork. We have some different pricing formula's that we share with you. You can decide which one is best for your art business.

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Pricing
5 Pricing Formula's for your artwork

Contracts and why you need them


Every artists who makes art or who works on commission base, should use a contract. Not only does it look professionals it gives you and your client some kind of security. How do you know what information to include in your contracts. We have three examples for you, you can fill in your own information and use these as a base.

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Contracts
3 Contract examples for artists

Shipping your artwork to your customers


So you’ve sold your artwork…..congratulations! But it has to be sent to its new owner, through the post! Fairly daunting! The euphoria of selling your artwork is slightly dented by the daunting task of letting your work go and sending it through a transporter. Worry is ever present until you get to hear that your artwork that you have worked so long on, gets there in one piece.
 
When you ship your artwork you need to have the necessary legal documents, proper and secure packaging, insurance and a trustworthy shipping company. Take a look at the following unit for our tips and suggestions that will help you get your artwork to wherever it needs to be in one piece.


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What you need to know about packaging and shipping your artwork
Packaging
The paperwork
Insurance
Shipping companies
Add personal touch

Free Giveaways

We have added this Free Giveaway Unit for you with some additional material to be inspired by and get creative with. Use them to enrich and grow your art business and create a profitable art career with financial freedom.

Gain exposure by  being featured on our website as a Featured Artist on the Dutch Art Box. Tell your story and show your artwork. We have some top tips for you on how to get your artwork into physical galleries. When you exhibit your artwork in galleries you will need to be able to talk freely about your artwork with confidence. With our tips on 'Injecting more confidence when talking about your artwork', we help you get more self assured.
Using clever software and apps you can create an easy work flow for your business. We have selected some of the best ones out there to help you present your artwork in an attractive way.

Find this and many more tips in this Unit and use them to your advantage.

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Free Giveaways
Free Giveaway - Get Featured on the Dutch Art Box
Free Giveaway - Valuable Contacts and Addresses
Free Giveaway - Software, apps and gadgets
Free Giveaway - Art Magazines you should know about!
Interview with Ilgar Tali - Founder of Smartist
Disclaimer

4 Free Extra Bonuses

Bonus - 8 Tips to get your artwork in to a gallery
Bonus - Injecting more confidence when talking about your artwork
Bonus - Contracts examples
Bonus - What to do with copycats

Art Advice from professionals in the art world

We interview people who have experience in different fields of the art world. Fields such as Licensing Art Work, Art Magazine editors, Art Software developers, International Artists and Galleries. They share practical knowledge that they have gathered through personal experience and hard work over the years.

Interview with Artist David Hinchliffe
CEO of the Mall Galleries in London
THE expert on Art Licensing - Kathleen Denis
The expert on getting art work in to a gallery - David Hinchliffe
Inside tips and advice from Chief Executive Editor of the International Artist Publishing
Software to promote your art in every setting and location