Dutch Art Box/The Artist’s Pricing Toolkit

The Artist’s Pricing Toolkit

Take the guesswork out of pricing your art. This toolkit gives you the formula, mindset, and language to price confidently and professionally. No more undervaluing your work or freezing when someone asks the price. It’s time to own your value — and get paid what you’re worth.

Contents

MODULE 1: Pricing Without Panic

Let’s get real: pricing is what keeps talented artists stuck and second-guessing. If putting a number on your work feels scary or shameful, you’re not alone — but you’re also on the edge of a breakthrough.

Here’s the truth: you’re not “just an artist.” You’re a pro creating real value. Pricing isn’t a burden — it’s your secret power.

Inside this module, you’ll discover:

✅ Why artists undercharge and how to stop playing small
✅ The hidden feelings wrecking your prices without you knowing
✅ What serious buyers and galleries really think when they see your price

No more guesswork. Just confidence, clarity, and respect for your worth. This isn’t just a module. It’s your pricing mindset reset. If you’ve asked yourself, “Am I charging too much or too little?” — this is where that stops. Your pricing power starts here.

©DUTCHARTBOX2025

Pricing without panic

    MODULE 2: The Core Pricing Formula

    Clarity creates confidence. Now let’s get practical. Guessing prices? Not a strategy. Comparing yourself online? That’s holding you back. This module gives you a simple, repeatable formula that takes the guesswork out of pricing.

    ✅ No more random numbers
    ✅ No more awkward “How much?” moments
    ✅ No more second-guessing or Googling others’ prices

    You’ll get a pricing method that’s smart, aligned with your art, and built for your worth.
    This isn’t just math — it’s your power move. Pricing stops being scary and starts building your business.

    ©DUTCHARTBOX2025

    The core pricing formula for artists
      How to Calculate a Fair Price for Your Artwork

        MODULE 3: Your Confidence Boosters

        Saying your price out loud? That’s where the real work begins. You can have the perfect price, but still freeze when asked, “How much?” That’s not about pricing. It’s about owning your power.

        This module helps you stop shrinking, over-explaining, or discounting. You’ll learn to talk prices with ease, clarity, and confidence, no apologies needed. When you own your value, people feel it.

        You’re not selling, you’re leading.
        Turn pricing talks into your strongest moments, not your worst.

        Your confidence boosters

          MODULE 4: Pricing for Galleries vs. Online

          Want gallery-level success? Then price like a pro. Selling on Instagram is one thing — galleries play by different rules. This module shows you how to show up as the pro you are, with consistent pricing and a strategy that gets galleries noticing.

          You’ll learn:

          ✔️ How gallery commissions really work
          ✔️ Why consistent pricing builds trust
          ✔️ How to present your work with confidence and clarity

          This isn’t selling out. It’s stepping up — and claiming the opportunities your art deserves.
          Let’s get your pricing and presence gallery-ready to shine.

          ©DUTCHARTBOX2025

          Pricing for galleries vs online

            BONUS: Respectful responses for artists

            Pricing objections? Good. You’re in the game. If you put your work out there, questions about price are inevitable. That’s not a problem — it’s your moment to lead.

            This module arms you with:

            ✔️ Confident scripts that keep you in control
            ✔️ Ways to turn tough questions into aligned conversations
            ✔️ An unshakable mindset that owns your worth

            Objections aren’t no’s — they’re invites to stand tall and lead.
            No more spiraling. You’ve got the words, mindset, and power to stay calm and confident.

            ©DUTCHARTBOX2025

            Ready-to-Use Pricing Scripts

              BONUS: The “Imposter-Proof” Mindset Booster Kit

              Here’s the truth no one’s bold enough to say: pricing your art isn’t just math — it’s a reflection of your identity. If somewhere inside you’re still whispering, “Who am I to charge that much?” no formula on the planet will ever stick.

              This module? It’s your mindset reboot. Packed with powerful tools, affirmations, and journaling prompts designed to rewrite the story you tell yourself about your worth.

              Because confidence isn’t a feeling you wait for — it’s a muscle you build. And it all starts here. With thoughts that back the artist who charges fully, unapologetically, and with total alignment to their true value. Let’s build the unshakable foundation behind every price you say out loud.

              ©DUTCHARTBOX2025

              affirmation

                BONUS: Free Pricing Coaching Call

                Unlock your personalized pricing breakthrough — FREE!

                Join The Artist’s Pricing Toolkit and get a 30-minute coaching call with us. We’ll dive into your portfolio, fine-tune your pricing, and give you clear, actionable advice tailored just for you. This call cuts through the overwhelm and sets you up to price with confidence and power.

                Because pricing isn’t just numbers — it’s a game-changer for your art career.
                Ready to level up? Email us to book your free call: mail@dutchartbox.com

                ©DUTCHARTBOX2025

                Confident Pricing Starts Here: Book Your Coaching Call