Dutch Art Box/The Artist Income Accelerator

The Artist Income Accelerator

The Artist Income Accelerator is your step-by-step roadmap to turn art into consistent income. No fluff, just proven strategies to get seen, connect with collectors, and sell with confidence. With the super valuable Workbook by your side, you’ll create a personal blueprint as you go. Don’t wait—artists who start now will be miles ahead when others are still hesitating.

Contents

Module 1: Unlocking the Artist Mindset for success

Welcome to Module 1!
Before we talk about collectors, portfolios, or sales systems… we need to start here: your mindset.

Now, we know what you might be thinking: “Mindset? Really? I signed up to learn how to sell my art — not sit around chanting affirmations.”

And we get it. But here’s the truth:
👉 If you don’t believe in the value of your art, no one else will.
👉 If you keep carrying the “starving artist” story, you’ll keep creating starving artist results.
👉 If you wait for sales to give you confidence, you’ll be waiting a very long time.

The artists who sell consistently aren’t the ones with the most talent.
They’re the ones who show up with the belief: “My art matters. My art has value. And my art deserves buyers.”

That’s what this module is about: resetting the way you see yourself. From hobbyist who “hopes” their work sells → to professional who knows their work is worth collecting.

Over the next lessons, we’re going to:

  • Bust the myth of the starving artist (and why it doesn’t belong in your head).

  • Flip the limiting beliefs that are holding you back.

  • Build small daily habits that create momentum.

  • And give you tools to create confidence, without waiting for permission from a buyer.

By the end of this module, you’ll have a whole new way of showing up as an artist. Not timid. Not “maybe someday.” But as someone who knows: “I’m already the kind of artist people want to buy from.”

Alright — let’s dive in.

Module 1 – Lesson 1: Why Mindset Matters More Than You Think
    Module 1 – Lesson 2: Busting the Starving Artist Myth
      Module 1 – Lesson 3: Habits of Selling Artists
        Module 1 – Lesson 4: Building Confidence Without Waiting for Sales
          Welcome to the Artist Income Accelerator — Your Workbook is Waiting!

            Module 2 – Your Irresistible Offer

            “Alright, welcome back!

            So here’s the deal: most artists try to sell way too many things at once. One day it’s a print, the next day it’s a commission, then a workshop, then maybe a random mug with your art on it. And what happens? Your audience gets confused… and confused people don’t buy.

            That stops right here in Module 2.

            This is where you create your Irresistible Offer — one clear, exciting, totally doable offer that your audience actually wants to buy. The kind of offer that makes them think: ‘Oh my gosh, I need this before it’s gone.’

            Here’s what we’re going to do together:

            • Nail down that one thing you’ll sell this month.

            • Package it in a way that makes it feel exclusive, special, and worth the price.

            • Price it with confidence (no more guessing, no more apologizing).

            • And then… we’re going to map out exactly how to get it out into the world.

            By the time you finish this module, you won’t just be sitting on a pile of artwork hoping someone magically finds it. You’ll have a crystal-clear offer, ready to launch, with the words and visuals to back it up.

            Because remember: people don’t buy art… they buy the story, the meaning, and the way it makes them feel. This module shows you how to wrap all of that up into an offer they can’t resist.

            Ready? Let’s do this.”

            Lesson 1 – The Power of ONE Offer
              Lesson 2 – Packaging & Positioning
                Lesson 3 – Pricing With Confidence
                  Lesson 4 – Offer Copy & Visuals

                    Module 3 - Your Audience

                    Alright, welcome to Module 3!

                    Up until now, you’ve done the work of building your irresistible offer, it’s clear, it’s priced, and it’s ready to go. But here’s the thing: even the best offer in the world won’t sell if it’s being shared with the wrong people… or worse, with no one at all.

                    That’s why this module is all about your audience.

                    Most artists make the mistake of trying to sell to ‘everyone.’ And when you speak to everyone… nobody really hears you. The real magic happens when you get crystal clear on who you’re talking to, where they hang out, and how to connect with them in a way that builds trust.

                    Here’s what we’re going to cover:

                    • How to define your collector avatar so you know exactly who you’re selling to.

                    • How to figure out where they already hang out (so you stop wasting energy shouting into the void).

                    • How to build trust and connection — because remember, people don’t buy art, they buy from artists they feel connected to.

                    • And finally, how to grow your audience list so you always have fresh eyes on your work and a reliable group of potential buyers.

                    By the end of this module, you’ll stop posting randomly, hoping someone stumbles across your work. Instead, you’ll know who your people are, where to find them, and how to talk to them in a way that makes selling feel natural.

                    Let’s dive in.”

                    Lesson 1 – Who Are You Selling To?
                      Lesson 2 – Where to Find Them
                        Lesson 3 – Building Trust & Connection
                          Lesson 4 – Grow Your Audience List

                            Module 4 – Intro: Simple Sales Systems

                            Welcome to Module 4!

                            So far, you’ve built your offer and figured out who it’s for. Amazing. But now comes the big question: how do you actually sell it without feeling pushy or awkward?

                            Here’s the truth most artists don’t realize: sales don’t happen by accident.
                            They happen because there’s a simple system in place.

                            Think about it — if you’re just posting whenever you feel like it and hoping someone buys, that’s not a system. That’s a guessing game. And guessing games don’t pay the bills.

                            In this module, we're going to show you how to create a simple, repeatable sales system that makes selling feel natural. You’ll learn:

                            • How to structure a sales calendar so you’re never wondering, “What do I post this week?”

                            • The exact words and phrases you can use to invite people to buy (without sounding pushy).

                            • How to map out a simple sales funnel — don’t worry, no crazy tech here. Just a clear path from follower → fan → collector.

                            • And how to track what’s actually working, so you can double down on what sells and stop wasting time on what doesn’t.

                            By the end of this module, selling your art will stop feeling like this scary, random thing you hope for — and start feeling like a natural, repeatable rhythm in your business.

                            Let’s dive in and build your simple sales system.”

                            Lesson 1: Structure Your Sales Calendar
                              Lesson 2: Sales Language That Works
                                Lesson 3: Simple Funnels for Artists
                                  Lesson 4: Tracking What Works

                                    Module 5 – Intro: Visibility & Marketing

                                    Welcome to Module 5!

                                    Up until now, you’ve created your irresistible offer, identified your audience, and even built a simple sales system. But here’s the question every artist runs into sooner or later: How do I actually get more people to see my work?

                                    Because let’s be honest — you could have the best offer in the world, but if nobody knows about it, sales will stay slow.

                                    That’s where visibility and marketing come in. And no, I don’t mean you have to become a 24/7 content machine or dance on TikTok if that’s not your vibe. Marketing doesn’t have to feel fake or forced.

                                    In this module, I’ll show you how to:

                                    • Build a visibility strategy that feels natural and authentic to you.

                                    • Create content pillars so you always know what to post (and never feel stuck staring at a blank caption box).

                                    • Use collaborations and partnerships to tap into brand-new audiences without spending a cent on ads.

                                    • And most importantly, create momentum in your marketing — so showing up doesn’t feel like a grind, but like a rhythm that grows your business over time.

                                    By the end of this module, you’ll stop feeling invisible online and start showing up consistently in a way that attracts the right people — your people — to your art.

                                    Ready? Let’s make you visible.”

                                    Lesson 1: Social Media Strategy That Feels Authentic
                                      Lesson 2: Collaborations & Partnerships
                                        Lesson 3: Content Pillars for Showing Up Consistently
                                          Lesson 4: Creating Momentum Without Burnout

                                            Module 6 – Intro: Scaling Your Income

                                            Welcome to the final module of the Artist Income Accelerator!

                                            By now, you’ve created an irresistible offer, identified your audience, built a sales system, and learned how to show up consistently. That’s the foundation of your art business.

                                            But here’s the thing: once that foundation is solid, you don’t want to stay stuck selling the same way forever. You want to grow, expand, and scale your income in ways that feel exciting, sustainable, and aligned with your creative goals.

                                            👉 That’s what this module is all about: scaling.
                                            Scaling means moving from one-to-one sales (one piece at a time, one commission at a time) into one-to-many income streams that multiply your impact and income.

                                            In this module, weI’ll show you:

                                            • How to diversify your income without losing focus or burning out.

                                            • The smartest ways to add new streams like prints, licensing, workshops, or digital products.

                                            • How to start automating and systemizing your art business so you’re not chained to your phone or inbox.

                                            • And how to create a long-term vision that grows with you — so you’re not just making sales this month, but building a sustainable creative career for years to come.

                                            By the end of this module, you’ll have a roadmap for scaling your art business in a way that gives you more freedom, more income, and more time to actually create.

                                            This is where we go from building a foundation… to building a future.

                                            Let’s dive in.”

                                            Lesson 1: Diversifying Once the Core Offer is Stable
                                              Lesson 2: How to Add New Income Streams Without Losing Focus
                                                Lesson 3: Automating Parts of Your Art Business
                                                  Lesson 4: Long-Term Vision – Building a Sustainable Creative Career
                                                    Course Wrap-Up: The Artist Income Accelerator

                                                      BONUS: The €1K Offer Formula (Fast-Track Toolkit)

                                                      Follow this formula to design, price, and launch one irresistible offer that can earn you €1,000 in the next 30 days.

                                                      Let’s cut straight to it:

                                                      Most artists don’t struggle with making art.
                                                      They struggle with knowing how to turn that art into money in the bank.

                                                      They post online, wait for likes, maybe sell a piece here and there — but it feels random, unreliable, and exhausting.

                                                      And that’s why I created The €1K Offer Formula.

                                                      Because sometimes, what you need isn’t another big theory about marketing.
                                                      You need a clear, simple plan that shows you:

                                                      👉 What to sell
                                                      👉 How much to charge
                                                      👉 How to present it
                                                      👉 And exactly what to say to buyers

                                                      So you can make your next €1,000 in the next 30 days.

                                                      Inside this Fast-Track Toolkit, you’ll find:

                                                      • A step-by-step guide to designing one irresistible offer

                                                      • A simple calculator that shows exactly how many pieces you need to sell

                                                      • Templates to package and promote your offer (so you look professional instantly)

                                                      • Scripts to handle interest, follow-ups, and sales without freezing

                                                      This is your shortcut. Your “paint by numbers” plan for sales.

                                                      No fluff. No overwhelm. Just a proven formula to help you bring in €1,000 — and the confidence of knowing you can repeat it anytime you want.

                                                      Choose your 1K Offer
                                                        Do the Math (The €1K Calculator)
                                                          Package it like a pro
                                                            Promote with Confidence
                                                              Close the Sale
                                                                Your €1K Starts Now

                                                                  BONUS: Accountablitiy Bonus Pack

                                                                  Here’s the truth:
                                                                  Most artists don’t fail because they aren’t talented enough.
                                                                  They fail because they stop before they see results.

                                                                  They get excited, start with energy, then hit a wall → self-doubt, overwhelm, or shiny new distractions. And then the dream of selling their art fizzles out.

                                                                  But not this time.

                                                                  Because you now have the 30-Day Artist Action Plan — your day-by-day roadmap to results.

                                                                  This isn’t theory. It’s not “someday” advice. It’s a simple, proven sequence of tiny daily actions that stack up to something big: your first (or next) €1,000 from your art.

                                                                  Over the next 30 days, you’ll:
                                                                  👉 Reset your mindset and ditch the starving artist story
                                                                  👉 Choose and package one irresistible offer
                                                                  👉 Put your art in front of real buyers with confidence
                                                                  👉 Follow up like a pro and close the sales

                                                                  Every single day, you’ll know exactly what to do. No more guessing. No more “I’ll figure it out later.”

                                                                  By the end, you’ll not only have taken more action than ever before — you’ll have a repeatable system to keep building your art career step by step.

                                                                  And the best part? You’ll prove to yourself that you can actually do this.

                                                                  So print out the calendar, commit to showing up every day, and let’s go make art sales happen.

                                                                  30-Day Artist Action Plan